Legendary automotive giant Porsche was planning their motorsports division's first national advertising campaign led by renown photographer Frank Kayser. Porsche needed a team to document the historic campaign, and MindTrust's own Michael Pollack was a natural fit to direct the "making of" documentary.
Michael's job was to capture the story of the campaign, the unique personalities involved, and the international appeal of Porsche motorsports.
"It's more than a car. It's more than a brand. It's history."- Frank Kayser, Director Porsche Motorsports National Campaign
We followed Frank Kayser and the Porsche team across the globe, shooting from Abu Dhabi and Bahrain to Germany, where post-production took place.
Our goal was not only to document the making of Porsche's campaign, but to match the quality of the brand itself with a beautiful, emotive, high-definition product. We're proud to have been a part of Porsche's historic national motorsports camapign.
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