While Joel was writing The Sonic Boom: How Sound Transforms The Way We Think, Feel & Buy, it became apparent that a book about sound wasn't nearly as powerful without a sonic companion. Our requirement: build a content curation platform whose shelf life could extend beyond that of the book.
Once Joel Beckerman's website was complete, MindTrust's work began on the interactive companion to Joel's book, The Sonic Boom: How Sound Transforms Thee Way We Think, Feel & Buy.
We wanted to build Sonic Boom Book's website as an offshoot to Joel's new website, but give it it's own sense of character.
The site is a content curation platform, where Joel and the Man Made Music team can bring the book to life through video examples depecting sound on YouTube. It's one thing to write about the "amazing Lyre bird," for example, but it's an entirely different experience to "hear" it's voice. Take a listen for yourself: